There is no denying that Sweden is one of the most stylish countries in the world. After all, they've brought us Monki, Acne, H&M and Cheap Monday. Today we have been lucky enough to get another slice of Stockholm, with the store launch of & Other Stories on Regent Street and online shop for the rest of us Brits.
H&M is the company behind the brand, selling it's products at mid-range high street prices (around the same price bracket as Zara.) They have been innovative about the collections as instead of them being shaped by trends, they consist of timeless styles, from "masculine tailoring to feminine chic." The brand also find styling with accessories and make-up important, so have created lots of full-looks within the shopping pages of the website to inspire us.
I'm hoping the next store to open will be in Edinburgh. Until then, I will be checking out the website religiously!
Here are some of my favourite pieces...
Love from Lou Lou