Monday, 27 February 2012

Emerging Talent Steffi Crown

The fashion world is buzzing right now with the main Fashion Weeks still in full swing and the talk of last night's red carpet for the Oscars. I wish I had the time to cover it all on my blog! However, it is also very exciting to discover new talent that is the future of the red carpets and Fashion Weeks to come.

I would therefore like to introduce to you Cypriot born designer Stephania Ayiotou, who has collaborated with textile designer Angela Hooker to create the London based label Steffi Crown. Interestingly, Stephania's background is in film directing, and now she explores the art of storytelling through fashion design. 



The debut collection is full of the most striking prints that adorn beautifully cut dresses, jumpsuits and bikinis. I would love to slip into the silk dress with the tropical underwater world printed all over. The jumpsuit with the abstract jelly fish print is another of my favourites. As well as beautiful sea life, the collection has been inspired by nature in the forms of volcanoes, caves and moonlit landscapes. I have been a huge fan of Angela Hooker's prints since she previously collaborated with Felder Felder, and her textile work for Steffi Crown is very exciting to see. The digital prints have been produced onto various fabrics including silks, lycra, cotton and leather. The silhouettes of the garments also create different effects from a long elegant fishtail dress to the tough look of the collared jumpsuit. 




Steffi Crown has already emerged with great success. For example, Harper's Bazaar awarded the label as "Best Newcomer" and it has been featured as OK magazine's "Favourites". Stars such as Berenice Bejo, lead actress of The Artist, have been seen wearing the exotic designs.

I believe that Steffi Crown is one to watch, and I will be rooting for Stephania and Angela all the way to the top. Take a look at the website stefficrown.com
or follow the brand through Facebook here. 

Love from Lou Lou