Wednesday, 29 December 2010

Do It Digital.

Clockwise from left: 3D print dress by Marios Schwab, T-shirt dress by Dion Lee, 
Floral dress by Erdem, Jumpsuit by Basso & Brooke, Galaxy print dress by 
Christopher Kane, Lightening bolt t-shirt by Your Eyes Lie



Digital prints have been appearing on many catwalks since Basso & Brooke created a digital print collection in 2004. The technique is achieved by using state-of-the-art computer programs to create designs, which are then printed onto the selected fabric using an ink-jet printer. It is a cost effective way of producing detailed garments so it is popular with emerging designers. These include Mary Katrantzou and Holly Fulton who have used the digital printing technique for their S/S 2011 collections. High street stores such as Topshop and Oasis offer more affordable alternatives. I really love digital prints as they look ultra-modern and fun. It appears to be not just a passing trend but fashion of the future!